Readership: A target audience of teens which can become lifelong patrons of any business. These are the individuals who will power the near economic future. They will soon be registering to vote, opening bank accounts, and establishing life long relationships with neighborhood and national businesses. Your message can be conveyed daily while serving the youth of our communities.

Frequency and Patronage: Your advertisement will be with the students for an entire year. Every time a student opens their planner they will see your name, your product or service, and your message.

Value: The advertisement you place in the planner will reach more families in specific communities for longer periods of time at drammatically less cost than comparable media. A letter will go out to every household explaining the program and asking them to patronize the businesses, which make this project possible.

Public Relations: Not enough can be said about fostering a good public image. When you become a sponsor for this program you are essentially supporting a community intent on educating their youth to act reponsibly. Your organization will also receive a certificate stating that the program would not be possible without your sponsorship. This certificate can be hung in your place of business to show you are committed to the betterment of the community.